IMTC Rebrand Announcement: Embracing Innovation Through a Refreshed Visual Identity
IMTC announces an updated brand to reflect a more dynamic and authentic representation of our company. The rebrand includes a new logo and tagline, updated color scheme, and updated imagery.
October 23, 2024
At IMTC, we recognize the pivotal role that a brand plays as the first impression of a company. With this in mind, we embarked on a brand refresh to ensure that our visual identity resonates with who we are as a company today. This rebranding effort allows us to present a more dynamic and authentic expression of who we are today, while continuing to build on the trust and quality you’ve come to expect.
Why did we decide to update our brand?
Our decision to update our brand stemmed from a desire to move away from the traditional image associated with financial services companies. Instead, we wanted to show the industry who we really are – an innovative technology firm that designs purpose-built and results-oriented solutions.
In a competitive landscape where fixed income asset management firms are continually evolving, staying ahead requires embracing modern technology. We understand that leveraging new technology is not just beneficial but essential for firms to thrive. By modernizing our visual identity, we are aligning ourselves as the strategic technology partner for our clients to move into the future and improve outcomes.
For our clients, whether they’re looking at workflow automation, intelligent decision support tools, unparalleled connectivity to aggregate data, or a cloud-native infrastructure to support a modernized workforce, IMTC has consistently provided a cutting-edge technology experience as we look to become the default provider in fixed income technology.
What did we change?
Our team worked with an incredibly talented designer, Kelley Kemp, to develop a brand that reflected our firm. We added a new logo and tagline, updated color scheme, new imagery and icons, and more. We wanted to balance sleek, professionalism with fun.
How do you pronounce IMTC?
We get this question a lot! Our company name is pronounced |im-TEK|.
At IMTC, we are committed to not just keeping up with industry trends but also leading the way through innovation and client-centric solutions. Our rebranding initiative symbolizes our dedication to modernizing our visual identity to mirror our innovative spirit and deep-rooted expertise in the fixed income asset management industry. We look forward to continuing to partner with our clients on their journey to success in the ever-changing financial landscape.
Thank you for your continued support, and we look forward to a bright future ahead!
This paper is intended for information and discussion purposes only. The information contained in this publication is derived from data obtained from sources believed by IMTC to be reliable and is given in good faith, but no guarantees are made by IMTC with regard to the accuracy, completeness, or suitability of the information presented. Nothing within this paper should be relied upon as investment advice, and nothing within shall confer rights or remedies upon, you or any of your employees, creditors, holders of securities or other equity holders or any other person. Any opinions expressed reflect the current judgment of the authors of this paper and do not necessarily represent the opinion of IMTC. IMTC expressly disclaims all representations and warranties, express, implied, statutory or otherwise, whatsoever, including, but not limited to: (i) warranties of merchantability, fitness for a particular purpose, suitability, usage, title, or noninfringement; (ii) that the contents of this white paper are free from error; and (iii) that such contents will not infringe third-party rights. The information contained within this paper is the intellectual property of IMTC and any further dissemination of this paper should attribute rights to IMTC and include this disclaimer.
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